Carousel Insights is Mark Kupferman’s loyalty marketing practice, focused on helping B2C businesses reduce churn and grow customer lifetime value.
Nothing creates loyalty better than great products and even greater service. But in highly competitive, consumer-facing marketplaces, companies today also need a rich infusion of technology to facilitate loyalty and engagement.
CRM, CDP, UX, personalization, and analytics — all integrated seamlessly, and buttressed by a solid foundation of consumer insights and an experience centered around your customer — are required to effectively stand out from the competition.
Successful B2C companies need to build 1-to-1, individualized customer relationships at scale.
Mark Kupferman has over twenty years of experience leveraging consumer insights, websites, content strategies, CRM, and social media to forge lasting, meaningful, relationships between businesses that offer great products and stellar service and their customers.
If you’re struggling to retain your active customer base, Mark can help you create and execute affordable programs to reduce your churn and grow customer lifetime value.
Why Mark Kupferman?
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Over 20 Years of B2C Lifecycle Marketing Experience
Mark has held leadership roles at some of the largest, most dynamic, consumer-facing organizations in the world. He has personally conducted or led numerous consumer studies, analyzed massive pools of data, architected loyalty programs, and led marketing teams. He's been successful at creating retention programs that consistently reduce churn and grow customer lifetime value.
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A Career Focused on Growing Customer Lifetime Value
There are numerous agencies and programs to help you advertise better and acquire new customers. Mark is unique because of his extensive experience designing and executing programs that leverage technology to build and solidify customer relationships.
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Consumer Insights That Drive Real Growth
Mark made his name by leveraging data analytics and first-party, primary consumer research to create insights that lead to epiphanies that lead to business-changing opportunities.
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Strategies Based on Experience, Not Theory
Mark brings to you a foundation of experience built on tests that worked and some that didn't. Nothing gets rolled out until it is tested, validated, and optimized.
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Out-of-the-Box Solutions Based on Your Unique Situation
Mark designs custom solutions for clients leveraging a wide variety of SAAS providers and technologies. Past experience, case studies and well-tested frameworks serve as a foundation for establishing new paradigms that allow clients to stand out from their competition.
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Clear Implimentation Protocols & Documentation
Mark won't hand you a report and say, "Have at it!" Mark will provide a clear roadmap for implementation, including documentation and in-the-field leadership.
Recent Insights & Blog Posts
Don’t Use Review Sites to Measure Your Guest Satisfaction
Key Takeaways There are six reasons why attractions should not use review site ratings in lieu of a traditional guest satisfaction survey: Annual and monthly
Should Your Attraction Sell Crypto/NFT Tickets?
Blockchain-based NFT tickets and season passes are being promoted as a way for attractions to better serve customers and make more money.
Email Marketing Trends for 2022, Part 2
This is the second of two posts covering email trends I think are relevant for out-of-home entertainment venues for 2022.
Email Marketing Trends for 2022
Mark offers his feedback on the top email marketing trends OOH entertainment marketers should be thinking about for 2022. Part 1 of 2.
Study Finds Less Email Copy Drives More Revenue
Key Takeaways Emails should have between 50 and 125 words Try to keep the emails simple and concise The closer you can get to 75
Impact of Inflation on OOH Entertainment Venues
Pent-up demand was huge for many venues in 2021, but with inflation 49% of consumers are saying that rising prices will cause them to spend less money eating out, traveling, and visiting out-of-home entertainment.
Recent Articles & News Items Worth Reading
Don’t Use Review Sites to Measure Your Guest Satisfaction
LegalEagle explores potential legal issues with NFTs for issuers and buyers
Online shopping, BNPL programs continue to grow
Should Your Attraction Sell Crypto/NFT Tickets?
Making Retail Loyalty Program Signups a Win-Win-Win
Measuring the Profitability of your Loyalty Program
About Mark Kupferman
Mark Kupferman has over twenty years of experience leveraging consumer insights, websites, content strategies, CRM, and social media to forge lasting, meaningful, relationships between businesses that offer great products and stellar service and their customers. For the last decade, he was responsible for growing and maintaining the various loyalty programs at Six Flags, most recently as their Senior VP of Consumer & Guest Engagement.
