Leverage technology to better understand customers and create stronger, more profitable relationships with guests.
Carousel Insights, led by industry expert Mark Kupferman, empowers out-of-home entertainment businesses with cutting-edge technology and analytics solutions. With over 20 years of experience in B2C lifecycle marketing, Mark helps organizations reduce churn, increase customer lifetime value, and create lasting relationships with their consumers.
Why Carousel Insights?
Recent Insights & Blog Posts
Resources for “How to” Guide for Research Tactics Within the Attractions Industry
This is where you will find additional resources for my upcoming presentation at IAAPA entitled, ““How to” Guide for Research Tactics Within the Attractions Industry”
Don’t Use Review Sites to Measure Your Guest Satisfaction
Key Takeaways There are six reasons why attractions should not use review site ratings in lieu of a traditional guest satisfaction survey: Annual and monthly
Should Your Attraction Sell Crypto/NFT Tickets?
Blockchain-based NFT tickets and season passes are being promoted as a way for attractions to better serve customers and make more money.
Email Marketing Trends for 2022, Part 2
This is the second of two posts covering email trends I think are relevant for out-of-home entertainment venues for 2022.
Email Marketing Trends for 2022
Mark offers his feedback on the top email marketing trends OOH entertainment marketers should be thinking about for 2022. Part 1 of 2.
Study Finds Less Email Copy Drives More Revenue
Key Takeaways Emails should have between 50 and 125 words Try to keep the emails simple and concise The closer you can get to 75
About Mark Kupferman
Mark Kupferman has over twenty years of experience leveraging consumer insights, websites, content strategies, CRM, and social media to forge lasting, meaningful, relationships between businesses that offer great products and stellar service and their customers. For the last decade, he was responsible for growing and maintaining the various loyalty programs at Six Flags, most recently as their Senior VP of Consumer & Guest Engagement.
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