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Mark Kupferman is a seasoned marketing executive, bringing over two decades of experience in building, reinforcing, and expanding customer brand loyalty. He has honed his skills in an array of fields, including insights, website and portal creation, content strategy, CRM, data analytics, and social media. Mark has consistently demonstrated leadership in orchestrating marketing strategies for branding, new product development, customer retention, and experience initiatives within competitive markets. His strategic application of technology ensures the maximization of customer lifetime value.
Most recently, Mark served as the SVP & Chief Commercial Officer for Ruth’s Hospitality Group (Ruth’s Chris Steak House). In this role, he was responsible for leading marketing, consumer strategy, sales, data/analytics, and information technology. He architected a groundbreaking, analytics-driven, segmentation-based marketing strategy that successfully integrated online advertising, digital interactions, and guest experience.
Prior to his tenure at Ruth’s Chris Steak House, Mark was a key member of the executive leadership team at Six Flags. Earlier in his career, he held leadership positions at Universal Orlando, Paramount Parks, and the Alliance Theatre Company.
Mark holds an M.B.A. in Marketing and Operations from Wake Forest University, an M.F.A. in Arts Management from Yale University School of Drama, and a B.S. degree from Northeastern University. He is a certified Salesforce Marketing Cloud Administrator and Email Specialist. His areas of expertise encompass SEM/SEO, website design/development, loyalty programs, SQL, .NET development, and retention/subscription marketing.
Mark’s work is characterized by his ability to leverage technology to maximize customer lifetime value. This strategy involves encouraging consumers to upgrade, add-on, and increase their frequency of visits, while placing a strong focus on building relationships that extend beyond mere visits or seasons. His hands-on experience includes the implementation of eCommerce, CRM platforms, email marketing, marketing automation, consumer research programs, loyalty programs, and data analytics.
