Mark Kupferman

President, Carousel Insights

Mark Kupferman is a marketing executive with over twenty years of experience creating. reinforcing, and expanding customer brand loyalty through insights, websites, portals, content strategies, CRM, data analytics, and social media.

He has extensive leadership experience directing the development and execution of communication and marketing strategies for branding, new product development, retention, and customer experience initiatives within competitive environments. Leverages technology to maximize customer lifetime value.

Prior to starting Carousel Insights, Mark Kupferman was the Senior Vice President, Consumer and Guest Experience of Six Flags Entertainment Corporation. He was responsible for consumer insights, consumer strategy, and architecting the guest end-to-end experience. He also oversaw the company’s customer relationship management, website, revenue management, and guest-facing innovation initiatives.

From 2011 to 2020, Mark was Vice President of Insights and Interactive Marketing, responsible for consumer insights, website, eCommerce, Membership/Pass programs, email marketing, and retention marketing for Six Flags. During that period he introduced a number of innovations including the Six Flags Membership program and Six Flags Rewards.

Prior to joining Six Flags, Mark held leadership roles at Universal Orlando Resort, Paramount Parks, and the Alliance Theater Company.

Mark has an M.B.A. in Marketing and Operations from Wake Forest University and an M.F.A. in Arts Management from the Yale University School of Drama. He earned his B.S. degree from Northeastern University.

Mark recently architected the implementation of Salesforce Marketing Cloud and Salesforce Marketing Cloud for Six Flags. He is a certified Salesforce Marketing Cloud Administrator and Email Specialist. Among other things, he is an expert in SEM/SEO, website design/development, loyalty programs, SQL, .NET development, and retention/subscription marketing.

Approach To The Work

Mark’s specialty is leveraging technology to maximize customer lifetime value. In terms of theme park marketing, this has meant getting consumers to upgrade, add-on, and visit more often with a strong focus on building relationships that extend across years, not just visits or seasons. He does a lot of work with CRM, segmentation, and personalization and has hands-on expertise implementing eCommerce, CRM platforms, email marketing, marketing automation, consumer research programs, loyalty programs, and data analytics. He knows SQL, UX, HTML, SEO, SEM, CSS, SPSS, and .NET.

Mark lives in Southlake, Texas with his wife Elizabeth, his two cats, and one dog.