16 B2B Marketing Automation Platforms Reviewed

Pamela Parker at Martech.org has compiled a summary of all of the B2B marketing automation platforms they’ve reviewed over the years with a focus on the various unique features each one offers.

Platforms include:

  • Acoustic
  • Acquia Campaign Studio
  • ActiveCampaign
  • Act-On Software
  • Dotdigital
  • Hubspot
  • Keap
  • Mailchimp
  • Adobe Marketo
  • Maropost
  • Oracle Eloqua
  • Salesforce Pardot
  • SharpSpring
  • Sugar Market
  • Thryv
  • Unica

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About Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.