ChiefOutsides has released the results of their 2022 survey of over sixty Fortune 500 CMOs, indicating that CMOs are focused on growth, generating leads, and building stronger organizations and less focused on building digital capabilities and growing the connection between marketing and sales.
On the B2C front, marketers were focused on capturing leads from their website and CRM capabilities, with much less focus planned for in-person events. The impact of influencers — as it relates to capturing leads — was middling.
