Data Mining/Analytics

If you’re selling your tickets and ancillary products online, you’ve likely collected a mountain of data about your customers. Mark Kupferman can help you mine that data to discover insights that will help you better segment your customers to drive incremental sales, visitation, and spending.

We can help you uncover:

  • Customer origin by zip code, city, county, DMA, and state
  • Age breakdown
  • Household breakdowns
  • Purchasing patterns
  • Visitation patterns
  • Lifetime customer value modeling
  • Key Lifecycle, demographic, and psychographic segments
  • Who your best customers are, what drives them, and how to find more

Leveraging the data you have about your customers, we can also append additional data for both analysis and targeting purposes. With data appending we can also help you learn:

  • Age (if you don’t capture it)
  • Marital status
  • Presence of children
  • Occupation
  • Income
  • Ethnicity
  • Type of Residence
  • Purchasing behavior
  • Educational background
  • Vehicle ownership
  • Attitudes & motivation