Data Mining/Analytics

If you’re selling your tickets and ancillary products online, you’ve likely collected a mountain of data about your customers. Mark Kupferman can help you mine that data to discover insights that will help you better segment your customers to drive incremental sales, visitation, and spending.

We can help you uncover:

Customer origin by zip code, city, county, DMA, and state
Age breakdown
Household breakdowns
Purchasing patterns
Visitation patterns
Lifetime customer value modeling
Key Lifecycle, demographic, and psychographic segments
Who your best customers are, what drives them, and how to find more

Leveraging the data you have about your customers, we can also append additional data for both analysis and targeting purposes. With data appending we can also help you learn:

Age (if you don’t capture it)
Marital status
Presence of children
Occupation
Income
Ethnicity
Type of Residence
Purchasing behavior
Educational background
Vehicle ownership
Attitudes & motivation