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What is retention marketing as it relates to out-of-home entertainment?

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What is retention marketing as it relates to out-of-home entertainment?

Retention marketing, in the context of out-of-home entertainment, is getting people who have already been your guests to (a) visit you more frequently and (b) spend more money with you.

Category: Retention Marketing

Retention marketing, in the context of out-of-home entertainment, is getting people who have already been your guests to (a) visit you more frequently and (b) spend more money with you.

It includes several disciplines:

  • CRM (email, SMS, and app messaging…even sum forms of targeted advertising)
  • Guest services/relations
  • Loyalty programs, loyalty marketing
  • Season Pass, Subscription, Membership programs

Some might say it also includes the experience guests have at your venue.

Tags: CRM, guest relations, loyalty marketing
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Mark Kupferman

Mark Kupferman leads Carousel Insights. He has over 25 years of out-of-home consumer strategy experience with a focus on retention marketing, consumer insights, CRM, and revenue management. For over 10 years he led the insights, retention marketing, and marketing technology programs for Six Flags. He has also held leadership marketing positions at Universal Orlando and Paramount Parks.

Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.

Carousel Insights
Orlando, Florida
(972) 467-3952

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