Loyalty Marketing Services
Mark Kupferman and Carousel Insights offer a variety of services to help you understand your customers better, improve your communication, increase brand love, and ultimately improve your retention and lifetime customer value.
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Retention Marketing & Loyalty
Loyalty Marketing is at the heart of everything we do. If you're able to acquire new customers but struggle to keep them coming back, we can help. We'll help you devise a program to ensure you are top of mind for your customers, and that they think of you as the best source for your product.
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Consumer & Customer Research
Understanding your customers (and consumers in your marketplace) is the heart of any good loyalty marketing program. We’ve done thousands of studies for out-of-home entertainment, and can help you understand the key drivers and insights that matter most to your success.
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CRM/Personalization Capabilities
CRM is all about how you grow, protect, and leverage your mailing list. It’s the engine that drives your retention marketing program, and far too many businesses take it for granted. We’ll show you how to get the most out of your list, with a focus on 1:1 personalization programs that are relevant to your consumers and that drive incremental visitation, spending, and lifetime value.
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Revenue Management/Pricing for Attractions
Pricing is an important, but it’s only a small part of your revenue management opportunity. Optimizing your product mix, segmenting your market, introducing premium experiences, and always-on testing are just a few of the tactics you could be using to grow your attendance, revenue, and gross margin dollar. We’ll help you identify and implement these opportunities.
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Salesforce Marketing Cloud Support
Salesforce Marketing Cloud is one of the best tools for leveraging your customer data to create personalized experiences. What nobody tells you is that it requires a lot of training to master all of the capabilities. We can help you get up and running, and provide support as required.
