Customer Satisfaction Research

We can provide you with an actionable guest satisfaction program that identifies, monitors and automatically reports on your key drivers.

A consistently executed, methodologically sound, automated guest satisfaction program will allow you to track (from week to week, month to month, and year to year) changes in guest attitude about your experience. It will also allow you to identify the key drivers of your experience, and monitor whether or not you are meeting guest expectations on the attributes that matter most.

We can provide you with a guest satisfaction program based on your 20 years of experience. We’ll identify your key drivers, and then put in place a turnkey program to measure and report on results.

Our guest satisfaciton methodologies are pressure tested. We will customize them specifically for your venues, but leveraging best practices from numerous other programs. We will provide:

  • Methodology design, based on your venue
  • Questionnaire development
  • Data collection program design and implimentation
  • Regular, automated, easy to understand reporting
  • Key driver analysis, to identify what matters and what doesn’t
  • Summary reports with live presentation

Our programs will work in a variety of different contexts:

  • Theme parks and amusement parks
  • Waterparks
  • Zoos, Aquariums, and outdoor attractions
  • Artistic venues
  • Individual or chain restaurants
  • Individual or chain hotels
  • Retail shopping venues

Contact us to learn more about our guest satisfaction research programs