Point of Origin Research
We can provide you with a program to help you monitor the demographic mix of people visiting your attraction.
From an advertising/marketing standpoint, nothing is more important than knowing where your visitors are from, the composition of the visit party, how much they make, and why they visit. Some of this you can get from your online tickets sales, but there is a lot you won’t know unless you ask.
Mark and his team can put together a turnkey solution that will tell you (on an ongoing basis):
- Where are your customers from?
- What are the ages of all of the visitors?
- What is their income and education?
- Why did they visit?
- How often do your guests visit?
There are many different ways to do programs like these, ranging setting up analytics and reporting of data you already have to in-person surveying. It’s also possible to use cell phone data from third-party services. We’ll work with you to put together a turnkey program that matches your needs and budget.
Contact us to learn more about our guest demographic measurement programs.