State of In-House Marketing 2022

The 3rd annual State of In-Housing survey from Bannerflow shows that companies continue to grow their in-house digital marketing capabilities and teams. Almost half of the respondents increased the size of their teams, largely because agencies have become more inflexible in their fees and an increase in demand for content. Respondents say that in-housing has made them more innovative, and that they are able to produce a wider variety of content. 53% of respondents say they don’t use agencies for any of their digital marketing.

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30 Best Digital Marketing Agencies (2022)

John Mueller of DigitalBuzz has compiled a list of the 30 best digital marketing agencies for 2022.My Comments

Email Marketing Trends for 2022, Part 2

This is the second of two posts covering email trends I think are relevant for out-of-home entertainment venues for 2022.My Comments

Email Marketing Trends for 2022

Mark offers his feedback on the top email marketing trends OOH entertainment marketers should be thinking about for 2022. Part 1 of 2.My Comments

About Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.