Study Finds Less Email Copy Drives More Revenue

Key Takeaways

Emails should have between 50 and 125 words
Try to keep the emails simple and concise
The closer you can get to 75 words the better

The Email Optimization Shop conducted a test in 2020 where they found that reducing the copy in a promotional email generated a 918% lift in revenue.

It wasn’t just that the text was reduced — the presentation was simplified as well. Even though the clickthrough rate was about the same, the revenue generated from the simpler email was significantly higher.

Review The Results at Email Optimization Shop

In December Sleeknote published the results of a number of different studies that all yielded similar results.

Included among them was a study by Boomerang which studied over 40 million emails and found that messages with 75-100 words performed best.

Read the Full Sleekhouse Blog Post

February 21, 2022

Mark Kupferman

Mark Kupferman leads Carousel Insights. He has over 25 years of out-of-home consumer strategy experience with a focus on retention marketing, consumer insights, CRM, and revenue management. For over 10 years he led the insights, retention marketing, and marketing technology programs for Six Flags. He has also held leadership marketing positions at Universal Orlando and Paramount Parks.

Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.