Marketing

Incorporating “How It Works” pages into your subscription sales program

Added March 8, 2022
FAQs, information hierarchy, onboarding, subscription services, UX

The Baymard Institute has published a detailed look at how to effectively and simply explain the workings of your subscription service so that your potential customers don’t get confused and go somewhere else. “Use a 3-Level Information Hierarchy for the “How It Works” Page for Consumables Subscription-Service Sites,” is well structured and includes a number of examples.

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About Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.