12 Memorable Birthday Benefits To Include In Your Loyalty Program

Loyalty & Reward Co in Australia has published a clever summary of 12 benefits you could include in your loyalty program. Birthday emails outperform other promotional emails in almost all KPIs, and they can play a big role in terms of driving incremental visitation to your venue. The article provides a number of real-world examples.

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Annex Cloud’s Top 10 Loyalty Predictions for 2022

The leadership team at Annex Cloud assembled their top 10 loyalty trends for 2022, along with commentary. It is an excellent read.My Comments

Shift from Loyalty Programs to Loyalty Ecosystems

Amy Gavagnin of Loyalty & Reward Co has written a great overview of loyalty ecosystems and the benefits they offer over loyalty programs.My Comments

The True History of Loyalty Programs

Philip Shelper of Loyalty & Reward Co assembled what very well could be the definitive history of loyalty programs.My Comments

About Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.