Philip Shelper of Loyalty & Reward Co assembled what very well could be the definitive history of loyalty programs. He covers everything Trade Marks in the 1850s to the use of cryptocurrencies and tokenized assets today. It’s an enjoyable read, and includes pictures!
Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.
