Loyalty Marketing

Antavo releases 2022 Global Customer Loyalty Report

Added March 15, 2022
loyalty research, loyalty trends

Antivo has released their very detailed (65 pg) report of a survey they conducted of 325 corporate marketers and using data from 25 million actions among consumers participating in their loyalty system. What I really enjoyed about this report was the detail it went into regarding the challenges companies have with their loyalty programs and what they plan to do to change or improve their programs over the next few years.

Other Recent News Items

Clarus Commerce publishes 2022 Customer Loyalty Data Study

When it comes to brand loyalty, product quality still rules, but younger consumers are also looking for a sense of community.My Comments

Annex Cloud’s Top 10 Loyalty Predictions for 2022

The leadership team at Annex Cloud assembled their top 10 loyalty trends for 2022, along with commentary. It is an excellent read.My Comments

Loyalty & Personalization Are Top Priorities for eCommerce Execs in 2022

Loyalty and website personalization are among top priorities for eCommerce executives in 2020, according to a recent survey by Namogoo in conjunction with Microsoft. Social media influencers and email are considered to be the biggest promotional channels of opportunity this year.My Comments

About Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.