Consumer Insights

Restaurants Subscribers Care More About Amenities Than Other Guests

Added March 7, 2022
loyalty programs, Restaurants, Season Pass, Service, Subscription

Pymnts.com did some recent research where they found that people who participate in restaurant subscription programs are much more likely to care about service, ease of use, and convenience items than “one-time visitors” (non-subscribers). This is especially relevant to entertainment venues that offer season passes, subscriptions, or similar multi-visit programs.

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About Carousel Insights

Carousel Insights is a marketing/research consulting practice focused entirely on retention marketing for out-of-home, location-based entertainment. All we do is help out-of-home experiences (both entertaining and educational) grow attendance, revenue, and customer lifetime value through insights, CRM/personalization, and revenue management.