An article on Medium shows how important it is to communicate to front-line cashiers the impact, importance, and benefit of customer loyalty program registrations.
Harvard Business Review published a great article on measuring the effectiveness (and ensuring the profitability) of your loyalty program.
PAYMNTS.com recently reported on consumer attitudes towards different restaurant activity programs, segmented by the techiness of the respondents.
Loyalty & Reward Co in Australia has published a clever summary of 12 benefits you could include in your loyalty program.
Pymnts.com did some recent research where they found that people who participate in restaurant subscription programs are much more likely to care about service, ease of use, and convenience items than “one-time visitors.”
Amy Gavagnin of Loyalty & Reward Co has written a great overview of loyalty ecosystems and the benefits they offer over loyalty programs.
Philip Shelper of Loyalty & Reward Co assembled what very well could be the definitive history of loyalty programs.
