Cheetah releases 2022 Digital Consumer Trends Index
Cheetah Digital has released its annual study of consumer attitudes about personalization, privacy, messaging, advertising, and brand loyalty.
Cheetah Digital has released its annual study of consumer attitudes about personalization, privacy, messaging, advertising, and brand loyalty.
When it comes to brand loyalty, product quality still rules, but younger consumers are also looking for a sense of community.
The leadership team at Annex Cloud assembled their top 10 loyalty trends for 2022, along with commentary. It is an excellent read.
Antivo has released their very detailed (65 pg) report of a survey they conducted of 325 corporate marketers and using data from 25 million actions among consumers participating in their loyalty system.