The Baymard Institute has published a detailed look at how to effectively and simply explain the workings of your subscription service so that your potential customers don’t get confused and go somewhere else.
Martin Meany on Moz.com did a subject line test comparing commercial, functional, and emotional subject lines.
Loyalty & Reward Co in Australia has published a clever summary of 12 benefits you could include in your loyalty program.
FleishmanHillard discusses eight key trends that will impact your influencer marketing program in 2022 including the impact of paywall subscription services, affiliate links, and regulated industries.
Pymnts.com did some recent research where they found that people who participate in restaurant subscription programs are much more likely to care about service, ease of use, and convenience items than “one-time visitors.”
Pamela Parker has compiled a list of key questions that you should ask digital asset management (DAM) platforms ranging from the type of files they support to their infrastructure to their product roadmap.
Marketing psychologist Nick Kolenda has published a fairly extensive list of over 50 behavioral pricing techniques.
Loyalty and website personalization are among top priorities for eCommerce executives in 2020, according to a recent survey by Namogoo in conjunction with Microsoft. Social media influencers and email are considered to be the biggest promotional channels of opportunity this year.