Finserv’s 19th Annual Gift Card Insights Survey
March 9, 2022
Fiserv has just published their 19th annual U.S. Prepaid Consumer Insights survey where find out what people are thinking about gift cards.
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Fiserv has just published their 19th annual U.S. Prepaid Consumer Insights survey where find out what people are thinking about gift cards.
John Mueller of DigitalBuzz has compiled a list of the 30 best digital marketing agencies for 2022.
The Baymard Institute has published a detailed look at how to effectively and simply explain the workings of your subscription service so that your potential customers don’t get confused and go somewhere else.
Martin Meany on Moz.com did a subject line test comparing commercial, functional, and emotional subject lines.
ChiefOutsides has released the results of their 2022 survey of over sixty Fortune 500 CMOs, indicating that CMOs are focused on growth, generating leads, and building stronger organizations.
Email Service Provider Campaign Monitor has assembled 15 of the best email newsletter examples “they’ve ever seen” and offers commentary about why they think each one works.
Loyalty & Reward Co in Australia has published a clever summary of 12 benefits you could include in your loyalty program.
FleishmanHillard discusses eight key trends that will impact your influencer marketing program in 2022 including the impact of paywall subscription services, affiliate links, and regulated industries.
Pymnts.com did some recent research where they found that people who participate in restaurant subscription programs are much more likely to care about service, ease of use, and convenience items than “one-time visitors.”
Amy Gavagnin of Loyalty & Reward Co has written a great overview of loyalty ecosystems and the benefits they offer over loyalty programs.
Pamela Parker has compiled a list of key questions that you should ask digital asset management (DAM) platforms ranging from the type of files they support to their infrastructure to their product roadmap.
The 3rd annual State of In-Housing survey from Bannerflow shows that companies continue to grow their in-house digital marketing capabilities and teams.
Philip Shelper of Loyalty & Reward Co assembled what very well could be the definitive history of loyalty programs.
This is the second of two posts covering email trends I think are relevant for out-of-home entertainment venues for 2022.
Marketing psychologist Nick Kolenda has published a fairly extensive list of over 50 behavioral pricing techniques.
Mark offers his feedback on the top email marketing trends OOH entertainment marketers should be thinking about for 2022. Part 1 of 2.
Key Takeaways Emails should have between 50 and 125 words Try to keep the emails simple and concise The closer you can get to 75
Pent-up demand was huge for many venues in 2021, but with inflation 49% of consumers are saying that rising prices will cause them to spend less money eating out, traveling, and visiting out-of-home entertainment.
Loyalty and website personalization are among top priorities for eCommerce executives in 2020, according to a recent survey by Namogoo in conjunction with Microsoft. Social media influencers and email are considered to be the biggest promotional channels of opportunity this year.
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