Cheetah releases 2022 Digital Consumer Trends Index
March 25, 2022
Cheetah Digital has released its annual study of consumer attitudes about personalization, privacy, messaging, advertising, and brand loyalty.
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Cheetah Digital has released its annual study of consumer attitudes about personalization, privacy, messaging, advertising, and brand loyalty.
JungleScout’s recent quarterly survey (2022Q1) found that consumers are spending less on discretionary goods, looking for deals, and focusing on at-home experiences.
Campaign Monitor has published a list of 17 low-budget (or free) email testing tools for 2022.
When it comes to brand loyalty, product quality still rules, but younger consumers are also looking for a sense of community.
Martech.org just published a thoughtful piece about how brands integrating significant digital components need to be thoughtful about how they may be impacting the real-life experience.
Email Marketing Journal has published a comprehensive guide to selecting email deliverability tools for your business.
The leadership team at Annex Cloud assembled their top 10 loyalty trends for 2022, along with commentary. It is an excellent read.
Campaign Monitor examples the impact Apple Mail Privacy Protection (MPP) has had on open rates since it was introduced last fall.
According to a recent survey by autoinsurance.com, 49% of drivers say they’ve reduced the amount and length of trips they’ve taken and 33% have reduced spending in other categories.
Antivo has released their very detailed (65 pg) report of a survey they conducted of 325 corporate marketers and using data from 25 million actions among consumers participating in their loyalty system.
Sam Makad from The Next Scoop has assembled a thoughtful list of ways SMS can be used to grow customer loyalty.
Pamela Parker at Martech.org has compiled a summary of all of the B2B marketing automation platforms they’ve reviewed over the years
Fiserv has just published their 19th annual U.S. Prepaid Consumer Insights survey where find out what people are thinking about gift cards.
John Mueller of DigitalBuzz has compiled a list of the 30 best digital marketing agencies for 2022.
The Baymard Institute has published a detailed look at how to effectively and simply explain the workings of your subscription service so that your potential customers don’t get confused and go somewhere else.
Martin Meany on Moz.com did a subject line test comparing commercial, functional, and emotional subject lines.
ChiefOutsides has released the results of their 2022 survey of over sixty Fortune 500 CMOs, indicating that CMOs are focused on growth, generating leads, and building stronger organizations.
Email Service Provider Campaign Monitor has assembled 15 of the best email newsletter examples “they’ve ever seen” and offers commentary about why they think each one works.
Loyalty & Reward Co in Australia has published a clever summary of 12 benefits you could include in your loyalty program.
FleishmanHillard discusses eight key trends that will impact your influencer marketing program in 2022 including the impact of paywall subscription services, affiliate links, and regulated industries.
